Spotlight on Citizens of Humanity

The company’s leader has evolved throughout his career opportunities, at places such as Guess and then eventually starting Seven for all Mankind, once realizing that Seven was not the place where his ambitions were going to be successful he created Citizens of Humanity. Ultimately he was interested in creating a modern Levi’s. Along with Noam Hanoch, one of the companies visionaries, they have successfully created Jerome Dahan’s mark in the denim industry.

Just a mere two years after the company’s start one of Dahan’s business partner’s, Michael Glasser, exited the company. He was a financial backer that started the vision in 2002 with Dahan after they both had left Seven for all Mankind. Glasser explained that they essentially had different visions for the lines and it was his time to leave.

Finally in 2007 Jerome convinced other denim legendary Adriano Goldschmeid to join forces with Citizens of Humanity and Goldsign.

Giorgio Presca in 2010 was announced to be the CEO of Citizens of Humanity, Dahan had been looking for around two years in finding a CEO to help globalize the brand. There was a total of 16 candidates, he met with 15, and finally decided on Presca. Presca had previously been with VF Jeanswear as President, as well as with working at Diesel, Levis’, and Benetton.

Presca’s goal is to make Citizens of Humanity flourish after the recession since it is his belief that consumers are looking for a authentic genuine brand, and that is what he believes Citizens of Humanity to be

he Citizens of Humanity Company have their own charity that gives back to other well-known charities around the globe. Their main goal in doing this is to create active participation and raise awareness in assisting those who are doing their best to “Be a good Citizen”. Some specific areas that they have supported are the arts, AIDS research, hunger programs; totalling over 50 charities in the year 2011

[ all info above via wikipedia.com ]

At Sugar, we carry a wide variety of Citizens. We carry a great high rise bootcut, the Amber and then the classic medium rise bootcut, the Kelly (always our best seller. A true classic). You will also find the Dita Petite that has a shorter inseam for all you petite ladies. Hutton is the awesome flare, which is back and a great trend right now. 

The Ava straight leg is perfect for those who don't want a super flare yet don't want a super skinny. The best selling skinny is the Avedon, that features a comfortable skinny leg and classic medium rise. We've ordered it in a beautiful denim wash, classic black, and trendy grey for Fall. For those wanting a "slick super skinny" to really tuck into boots, you can find that too during the Fall and then cropped denim during the Spring/Summer. For moms-to-be we even have Citizens of Humanity Kelly Bootcut maternity jeans AND Citizens skinny maternity jeans. THE BEST maternity jeans out there with the softest panel. Expecting moms, you must invest in at least one pair.

For all you trendsetter fashionistas, be on the lookout for printed denim, corduroy and even velour from Citizens this Fall. Must haves.

We know women dread shopping for that perfect pair of jeans, but come into Sugar and we will suggest a great variety for you to try. From curves to boy figures, there's a little something for every body type. We know you will love them!

Also, RESTOCK ALERT! We'll be getting the Dani Cropped denim back in WHITE, Scorpio denim wash and then the NEW Mango Tango, which we are loving this season...

Be sure to email us at info@scsugar.com, post on our FB or give us a call at 864.229.6322 to let us know if you'd like to reserve your size in any of these great styles/washes.

They are sure to go FAST!