a bittersweet goodbye.

Happy new year, friends! 

It's time for another Lilly Pulitzer After Party Sale and the big news is...


It's true. The end of an era. The end of a wild, super sweet journey with one of the most amazing lines. As much as we have enjoyed being a Lilly Pulitzer Specialty Store, we've decided it's best for our business to discontinue the line. It's a decision I've prayed about for months and when it came time to order Spring 2020, I knew we needed to switch things up.

So after countless trips to West Palm Beach and King of Prussia, PA (Lilly's headquarters) to order, I didn't make the trip in September to order Spring.


As seasonal minimums with Lilly crept higher and higher, I'm sure you noticed we had to discontinue other lines we've loved just to keep up (i.e. Jude Connally, Tyler Boe, etc...). Then when time to order even more in Spring 2020, I knew we would have to let another line(s) go. That's really when I knew it was time...

Also, as of earlier this year the brand stopped allowing us to sell online (all Lilly Pulitzer apparel/accessories. not Lifeguard Press which is Lilly Pulitzer licensed. That we can continue to sell online. Confusing, I know). With a growing e-commerce store and so many of you AWESOME online customers, well that just didn't seem fair. 

So, what's next?

What's next = aaaaaall the amazing possibilities of NEW lines, which I'm sure you've seen trickle in even over the past few months after our final decision about Lilly was made. We plan to fill our "Lilly section" with our also preppy & chic Southern Tide (will be your new go-to for solid shorts in the Summer, lightweight dresses, performance wear and more...) + our other high end lines you LOVE such as LaRoque, Crosby, Draper James and new lines you may soon see & love (more on that below). That leaves the rest of our store open to the fun contemporary fashion lines that mostly retail under $100! More affordable fashion you can scoop up weekly for all of your fun weekend events.

Y'all it is truly a decision that has been 100% bittersweet. Honored to have met this astounding entrepreneur and watch her work her magic...

<< West Palm Beach | 2010>>

I'm certainly sad to see it go. A line I've made so many memories while wearing over the past decade and will always be one of my favorites, but I'm also SO darn excited about the possibility of not only "new", but "more"...

You know on Fridays when visit scsugar.com or stop by to snag a new style from our Friday 10am launch and it's GONE?!? (Eeeeeek!!!!!) Well, we will soon order more depth in styles to give you ALL a chance to snag up some sweetness.

It's truly going to be an exciting year ahead.

Here's a glimpse at just a few new lines you can look forward to...


One new line we are so thrilled that we went ahead and brought in during 2019 is Z Supply! You guys begged for it and we knew it would align perfectly with current brands and styles. It's been an instant hit and we look forward to sooo much more yummy Z Supply in 2020...

Z SUPPLY designs reflect the belief that simplicity, comfort and style should coexist in every closet. Featuring signature plush fabrics, timeless silhouettes, and versatile style, our collections are everyday essentials that can be worn by everyone.
Inspired by the country muse, the fall 2019 collection offers easy style and functionality that easily transitions from home, to work, and everywhere in between. This season boasts supremely comfortable fabrications used in flattering and timeless silhouettes. Textured with unique fabrics and feminine-edged details, our fall collection allows our muse to retreat into relaxation, in style.

Next up, the hip LA line : CHASER

We brought in this line just before Christmas and as expected, you Clemson fans went W I L D over it ;) Chaser's "Easy Tiger" and vintage tiger tees have been a huge hit amongst Clemson fans in 2019 and with a possible national championship on the horizon, we're sure to keep the Chaser tiger tees coming!

<<click pic to shop>>


Raised on rock and roll, Chaser is a contemporary clothing line dedicated to the evolution of style. Designed in Los Angeles, inspired by icons of generations past, the collection is consistently looking forward. Fit, fabrication, hand-feel and construction all reign supreme. Dressed up or dressed down, Chaser remains the authority on cool. Taking a nod from vintage and a page out of music history, the brand leans toward the direction of European taste-makers tempered with a casual modernity. Always experimenting with yarns and dyes, art meets fashion, for a look that is uniquely Chaser.

Also for late 2019 you may have noticed we had a few phenomenal Judith March styles arrive. This is a line we carried YEARS ago and while we loved, it became to way too saturated without zip code protection. AKA: everyone had it! Now, they've rebranded and are back with even more amazing styles that you'll be able to find exclusively in Greenwood at Sugar going forward in 2020! The price points are great and just fun, fun prints and colors. It's Southern Charm meets Bohemian vibe of the West Coast!

<< click pic to shop >>

 So what's next in 2020? 

We're super excited to bring in this beautiful, feminine and chic line. Wow, it's simply gorgeous and you will not believe the quality. Superb. (especially for the price point) Oh and the designer lives in Charleston, SC!


"Redefining the way women wear dresses" ...

Gal Meets Glam Collection is a fashion brand that embodies everyday elegance and effortless sophistication. With limited-edition capsule Collections launched monthly, each piece exudes the timeless femininity and irresistible optimism that the Gal Meets Glam brand is beloved for. Classic dresses for modern women on the go create the core of the Collection, which has also expanded into numerous product categories for every day, every celebration, and every adventure.

 Here's a sneak peek of a few styles we ordered for 2020. So, so excited!

Gotta have this one. Think Easter, weddings and more...


gorgeous for a bride to be...

Another line we're really excited about is...


Anna Cate Collection is a high-end womenswear line founded by Anna Cate Dickens in 2016. The Anna Cate brand represents timeless staples and special occasion pieces. The unique silhouettes are a twist on the traditional basics and add an effortless style to your wardrobe.
Designer Anna Cate began her career as an artist and quickly decided to transition into designing clothes. Her goal is simple; to make clothes for women of all ages that will keep them current yet classic and help them transition from season to season with ease. Anna Cate is inspired by sophisticated fashion but will always incorporate her own artistic flair to create a brand for the modern woman. With an innovative mind, Anna Cate has managed to create a collection full of simple yet detailed pieces that are made to bring out the confidence in every woman. By combining everyday essentials with exquisite style Anna Cate produces versatile pieces that can be worn on any occasion.
Here's a sneak peek of what we ordered for 2020! Get ready for AMAZING blouses and dresses for upcoming weddings, semi formals, Easter and more...Great for those who like to take a break from prints.
Next, we want to hear from YOU! What lines would YOU like to see at Sugar in 2020? We're ready. Ready to order aaaaall the NEW and bring in even more fabulous lines with #under100 price points as well. Even more girly gift lines too!
"When one door closes, another one opens..." and we couldn't be more excited about the possibilities this year. 
I'd like to sign off by sending a huge THANK YOU to everyone who has shopped Lilly Pulitzer with us over the past decade. Your loyal support has meant the world to us and we hope you will entrust us to find even more fun fashion to bring continued sunshine into your closet! 
We will always strive to bring you the best quality
+ sweetest customer service each and every year.
Stay tuned for more so much NEW coming soon...
Love and blessings,


  • Tay

    Sugar has done an amazing job cultivating a customer base in @uptowngreenwood. We love having them be the bookend of our block @thayerstsulor

  • Julie Zeigler

    It’s Karoline’s mom!!! Any chance you may carry things in larger sizes?

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